Case studies

Live Story

Ray-Ban

Do you want to customize your Ray-Bans, but aren't sure what to design? Don't panic, Live Story™ is here to help. Thanks to the Ray-Ban Remix project, you can build your own pair of customized eyewear. Now you can share it and become a part of Ray-Ban history: visitors to ray-ban.com will see your design showcased in a wall powered by Live Story™.

This new visual commerce experience takes the Remix project to a more engaging level. Ray-Ban fans are empowered and become a community: fans welcome visitors to the Remix homepage by showcasing their own customizations. Each customization is linked to a product that you can shop.
Do you like that customization? You can buy it in two clicks.

The Remix home page

Fans showcase their own customizations.

Earned content

Images taken by real people make the Remix project more engaging. Each customization is linked to a product that you can shop.

Mobile version

Visitors to ray-ban.com see fans designs showcased in a wall powered by Live Story™.

Live Story

Gas Jeans

Gas Jeans website presents two brand new innovative areas by Live Story&ttrade;: one features editorial and ADV contents and the other is dedicated to brand fans. On the menu you can find #GASJEANS: the hashtag encourages followers to upload and share their photos.

The fan images are automatically aggregated into the dedicated inspirational wall. Fans become true brand ambassadors and other followers can click on wall photo to purchase the item in overlay.

Home Page

In the middle of the home page there are two tabs: LOOKS WE LOVE and #GASMADEINITALY.
The first one features some selected looks, the second showcases the ADV campaign

Shoppable Images

A fan can buy an item directly from an Instagram approved image

Mood Wall

The fan images would automatically be aggregated into inspirational moodboard

Live Story

Live Story for Geox

For Geox's 'Nebula' project, Live Story is used to aggregate bloggers and street style images, product suggestions mixed with urban landscapes, design styles, inspirational pictures and everything connected with 'Nebula Universe'.

#Startbreathing

An inspirational mood page, for him, driven by color themes, stimulating the consumer to return frequently to the website to find new inspiration.

#Walk for a week

Live Story aggregates images from 9 influencers that have accepted this Challenge

Shoppable images

A fan can buy an item directly from an Instagram approved image

#Mygeox

The fan images would automatically be aggregated into social moodwall

Product page

Followers can click on wall photo to purchase the item in overlay and the brand can integrate followers photos into product description page enhancing its effectiveness.

Live Story

Chiara Ferragni Collection

On Chiara Ferragni Collection website there is an exciting innovative area dedicated to brand fans. Those who buy a pair of shoes will receive a 'thank you card' with a dedicated hashtag and get the chance to post a photo wearing their CF shoes. Live Story allows to moderate photos and publish them in the dedicated area. Fans become true brand ambassadors and other followers can click on wall photo to purchase the item in overlay. Moreover, the brand can integrate followers photos into product description page enhancing its effectiveness.

Home Page

The home page banner would continously update, resulting in a constant flow of new inspiration

Mood Wall

The fan images would automatically be aggregated into inspirational moodboard

Shoppable Images

A fan can buy an item directly from an Instagram approved image

Product Page

The fan images can be grouped and integrated into product page

Live Story

Parajumpers

Parajumpers website showcases an exciting innovative area dedicated to brand fans. #PJSFRIENDS hashtag encourage Parajumpers fans to upload and share their photos. The fan images are automatically aggregated into the dedicated inspirational moodboard. Fans become true brand ambassadors and other followers can click on wall photo to purchase the item in overlay. Moreover, the brand can integrate followers photos into product description page enhancing its effectiveness.

Home Page

The home page banner would continously update, resulting in a constant flow of new inspiration

Shoppable Images

A fan can buy an item directly from an Instagram approved image

Mood Wall

The fan images would automatically be aggregated into inspirational moodboard