Founded by Massimo Osti in 1971, C.P. Company is a signature hybridization of archival military, work and sportswear, combining them with intensely researched, cutting-edge, Italian fabric innovation.
This year C.P. Company celebrates its 50th anniversary. The brand decided to celebrate the origins of sportswear through an intense program of authentic collaborations, community initiatives and respectful homage to five decades of garment innovation. This operation needed a place where it could be properly showcased.
With Live Story, they were able to create a site-in-site. With the help of the design firm LOstudio, C.P. Company created a series of experiences dedicated to collaboration drops and exclusive content. A proper celebration of the brand’s history.
The first chapter is the one dedicated to Lucio Dalla, one of the most beloved Italian singers.
The home page of the project at the beginning. Every tile in the home page has been completed with 10 collaboration drops. The whole site-in-site is made with Live Story and it’s integrated with the e-commerce platform Salesforce Commerce Cloud.
Chapter 7: a raffle release with Barbour. Chapter 10: an unprecedented collaboration with Emporio Armani
The second chapter is dedicated to the origins of the C.P. Company's incredibly strong identity
Details of the the ceramic production of “The British Sailor”.
It has been developed by first producing the model by hand and then making plaster molds from it.
C.P. Company and its partner design firm LOstudio created and managed this project in total independence.