Case Study 13 Lifestyle

Deus Ex Machina

Thanks to Live Story, our philosophy can touch every customer who walks in our stores


Deus ex Machina roared into Australia’s cultural consciousness in 2006; its philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding – were marketed into fundamentalist factions. All are welcomed under the Deus roof.



The brand wanted to share a moodwall and UGC on screens inside their shops around the world to boost engagement among all riders and fans.


With Live Story digital signage capabilities, Deus hits its goal with no friction and creates a more memorable customer experience.