Acqua di Parma
About
Acqua di Parma, a symbol of Italian savoir-faire and refinement since 1916, embodies discreet luxury through its elegant fragrances and lifestyle products. As part of the LVMH group, Acqua di Parma is a leading player in the luxury market, thanks to the production of a series of true masterpieces of traditional Italian craftsmanship.
Challenge
Acqua Di Parma wanted to find a fun way to introduce their full Colonia collection and its headlining scent Colonia C.L.U.B. while giving a little back to their brand supporters. They aimed for a playful layout, with a videogame embedded, that would reward visitors with a gift at checkout.
Solution
The solution was an interesting and unique layout that introduced the collection while hiding a minigame that would gift attentive visitors a present at checkout.
See Live Story directly on acquadiparma.com
A 16-bit game, embedded in a Live Story gamified layout
What starts as a typical layout is quickly interrupted by a curious character in a peculiar location, leading to a full-on bombardment of pixelated excitement that was made easily with our console’s support of GIFs and other creative elements. (All credits of the game and characters goes to: Gamindo)
