Case study 03 Beauty

Acqua di Parma

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About

Acqua di Parma, a symbol of Italian savoir-faire and refinement since 1916, embodies discreet luxury through its elegant fragrances and lifestyle products. As part of the LVMH group, Acqua di Parma is a leading player in the luxury market, thanks to the production of a series of true masterpieces of traditional Italian craftsmanship.

Challenge

Acqua Di Parma wanted to find a fun way to introduce their full Colonia collection and its headlining scent Colonia C.L.U.B. while giving a little back to their brand supporters. They aimed for a playful layout, with a videogame embedded, that would reward visitors with a gift at checkout.

Solution

The solution was an interesting and unique layout that introduced the collection while hiding a minigame that would gift attentive visitors a present at checkout.

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