Case Study 03 Beauty
Acqua di Parma for La DoubleJ, made with Live Story

Acqua di Parma

About

Acqua di Parma, a symbol of Italian savoir-faire and refinement since 1916, embodies discreet luxury through its elegant fragrances and lifestyle products. As part of the LVMH group, Acqua di Parma is a leading player in the luxury market, thanks to the production of a series of true masterpieces of traditional Italian craftsmanship.

Challenge

Acqua di Parma’s collaboration with fashion label La DoubleJ joins together the two brands, each bringing its own distinctive flair: the elegant charm of the perfume meets the maximalist style of the journalist and editor JJ Martin. It’s a story that deserves to be told properly, but it would take a lot of time and resources to do it.

Solution

An engaging layout, with a vibrant, eye-catching pattern, designed and published by Acqua di Parma’s team with Live Story. As simple as that. Can you feel the warm summer breeze?