Case Study 05 Fashion

Chiara Ferragni

Live Story’s platform has helped us create on-site galleries that showcase our products in visually-engaging ways. Once implemented we’ve seen strong increases in revenues and have been extremely happy with the results
Chiara Ferragni

About

On Chiara Ferragni Collection website there is an exciting innovative area dedicated to brand fans. Those who buy a pair of shoes will receive a ‘thank you card’ with a dedicated hashtag and get the chance to post a photo wearing their CF shoes.

Challenge

The queen of influencers was the first to have a namesake fashion brand and the first to sell her products online. Her e-commerce site needed to be much more than an ordinary online shopping destination.

Solution

Live Story™ allows to moderate photos and publish them in the dedicated area. Fans become true brand ambassadors and other followers can click on wall photo to purchase the item in overlay. Moreover, the brand can integrate followers photos into product description page enhancing its effectiveness