Dolce & Gabbana
About
Dolce & Gabbana is known for its exceptional tailoring, original styling, luxury, innovation and Mediterranean imprint. The essence of its strong identity lies in its contrasting features.
Challenge
Models and robots were the only people able to participate in the D&G Fall Winter 21 fashion show. No audience or applause. Transmitting excitement and emotions through online shows is quite a difficult task during the pandemic.
Solution
With Live Story, D&G built the online event from scratch in a few days. It was more than just a landing page to stream the event: the release was divided into three steps: a countdown – to create the suspense, the live show, and a five-chapters after-show (one landing page for each) that have been published, step by step, after the event.
See it online on dolcegabbana.com
A show of five chapters, made with Live Story
When you scroll to choose between different chapters of the project, videos play on hover.
How much effort was used to build these 6 landing pages? With standard coding: 66 MD. With Live Story: 5MD.
Carousels with autoplay background videos? We got you covered.
Creativity should know no boundaries
Live Story is so much more than a page designer. Forget templates. You can create your own custom design.
Dolce & Gabbana’s team is not afraid of thinking out of the box, because Live Story always have a way to make it happen.