Case Study 01 Fashion
Dolce & Gabbana fall winter 2021-22 woman fashion show

Dolce & Gabbana

Live Story made our online fashion show possible under an extremely short deadline, with an appealing and dynamic outcome

About

Dolce & Gabbana is known for its exceptional tailoring, original styling, luxury, innovation and Mediterranean imprint. The essence of its strong identity lies in its contrasting features.

Challenge

Models and robots were the only people able to participate in the D&G Fall Winter 21 fashion show. No audience or applause. Transmitting excitement and emotions through online shows is quite a difficult task during the pandemic.

Solution

With Live Story, D&G built the online event from scratch in a few days. It was more than just a landing page to stream the event: the release was divided into three steps: a countdown – to create the suspense, the live show, and a five-chapters after-show (one landing page for each) that have been published, step by step, after the event.