Case Study 01 Fashion

Dolce & Gabbana

Live Story made instant shopping possible under an extremely short deadline, with an appealing and dynamic outcome


Dolce & Gabbana is known for its exceptional tailoring, original styling, luxury, innovation and Mediterranean imprint. The essence of its strong identity lies in its contrasting features.


The brand was determined to test the instant runway-to-shop model on its Super King sneakers. But the deadline was too tight to make the format work.


With Live Story real-time capabilities, Dolce&Gabbana could make a look shoppable as soon as it hit the catwalk.