Case Study 05 Fashion


No more friction and time wasted


Established in 1927 by Aldo Furlanetto in Bologna, Furla is one of the leading leather goods and accessories companies in the world, displaying Made-in-Italy creativity.


The brand’s aim was to be able to design and update the content slot on their website in a easier and faster way, without coding and skipping some standard execution steps.


The brand was determined to use Live Story’s visual editor as CMS to create different website sections, including homepage, custom pages and blog area.