Intimissimi lingerie realizes the every woman’s daily dream. A simple but refined style, aloof from excess and aggressiveness. The brand, part of the successful Calzedonia Group, has become the market leader in underwear in Europe since its creation in 1996.
Intimissimi is a brand that anticipate tastes and trends. The digital division was looking for an innovative way to get the brand’s audience involved through actionable social feeds and to make the most of the influencers.
The brand implemented Live Story on different touchpoints. The seamless integration of content from social media helped Intimissimi to connect and engage with customers. The team smoothed its strategy to seamlessly drive consumer engagement to conversion.
See Live Story on intimissimi.com