La Sportiva is a leading brand of footwear and technical apparel for any outdoor activity – rock climbing, ice climbing, mountaineering, trail running, hiking, walking and skiing. For 90 years it has been producing innovative products in a small mountain town at the foot of the Dolomites – nine decades of experience handed down through the generations. The brand has a strong community of enthusiasts.
La Sportiva needed a tool that could afford his digital team a high level of independence and flexibility.
Live Story’s capabilities helped the brand on several fronts, ranging from the design of landing pages to the possibility to display social posts at live events on connected screens. Live Story is highly visual. Therefore it is easy to use with minimal training and very adaptable to fit different circumstances.