Case Study 04 Events

Ray-Ban

❝ Live Story allowed us to convey the energy and excitement of our collaborative parties with Boiler Room through engaging landing pages. It was a great opportunity to leverage social content for marketing and sales success ❞

About

Ray-Ban x Boiler Room has become a symbol and celebration of underground music around the world with a unique commitment to supporting artistic innovation.

Challenge

The live sessions generated an enormous buzz on social media. But the brand needed to leverage that potential on its e-commerce website.

Solution

Live Story allowed Ray-Ban to aggregate user generated content to reflect the action of the events and to seamlessly integrate it with products to shop.