Case Study 12 Fashion


Our journal has finally a new graphic, easier to design and simple to publish


Slowear is a family business and an Italian lifestyle project stemming from a long industrial history, combining four historic Italian fashion brands that share a high level of specialization.


The brand decided to manage its famous Slowear Journal, an online lifestyle guide, with Live Story to increase conversion and engagement when launching their new website.


With Live Story visual editorial, they recreated their lifestyle guide to make their content more relevant. It is also fully integrated with SFCC and multi-language.